The Psychology of ‘Wishcycling’: How Good Intentions Jam the Machine

We have all found ourselves standing over the recycling bin with some item in our hand, thinking about whether it could potentially be non-recyclable. Throwing it away, we leave the scene feeling good about ourselves.

Wishcycling happens when people incorrectly place nonrecyclable items in the recycling bin with the best of intentions and a desire to do some good for the planet.

Wishcycling may seem like a good deed from the perspective of recyclers, but in the end, it destroys the facilities that have to sort their waste.

This issue originates from human psychology – mental bias. People feel guilty about sending waste to landfills, so they look for ways to make the recycling bin take the blame for the waste they create.

Unfortunately, waste management facilities do not rely on the power of positive vibes but on the physics of garbage. One tangle of a garden hose or plastic bag can cause an optical sorter to jam, leading to lost production hours. Nonrecyclables in the recycling bin contaminate recyclables. Contaminated products like grease-soaked cardboard or dirty peanut butter containers can ruin the recyclability of other products. This causes them to be rejected by the facility and end up in landfills instead of being processed as recyclables. For Waste Disposal Norfolk, visit https://www.mgaze.co.uk/

As demonstrated by wishcycling, good intentions do not necessarily result in good outcomes. Some items will always have to go into the trash. Remember the cardinal rule of waste management: If you are ever left wondering what to do with a certain item, always err on the side of caution.

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